Fort Lauderdale Real Estate | Previews Luxury Home Marketing Plan

Previews* Luxury Home Marketing Plan

Florida Luxury properties are among the most sough-after properties in the world. Marketing such properties requires an expert with discretion, a myriad of contacts, local market knowledge and experience in selling exceptional real estate.

Going beyond standard services, I provide a full-service promotional approach that takes your Customized Marketing Plan to a higher level, drawing on a wide array of unique resources that only Coldwell Banker Previews can offer. Previews gives the distinct marketing edge to high-end affluent properties in the Local, National and Worldwide Markets. No other company can match our superb global network, powerful marketing resources and seasoned expertise.

Upon placing your Previews property on the market, I will:

  • Place your Previews property on the Regional Multiple Listing Service (MLS)
  • Arrange professional photography for your property
  • Advertise in Local, National and/or International newspapers and magazines
  • Promote your property through Previews Listed Postcards, distributed to neighbors in your area.
  • Design and prepare full-color, professionally written Previews Quality Property Brochures, for distribution to prospective buyers and targeted market areas.
  • Distribute Previews Property Brochures to select Prospects and/ or Realtors, such as:
    • The Most Highly Compensated Fortune 500/ Corporate Executives
    • America's Ultra Affluent Individuals, each with a net worth exceeding $25 MILLION
    • Preview's Luxury Property specialists nationally
    • Top Realtors Nationally
  • Create extensive property exposure through the internet. Coldwell Banker websites receive more than 10.5 million viewings per month.
  • Create multi-scene Virtual Internet Web Tour for your property.
  • Advertise your property in the full-color Previews section of the company's regional Buyers Guide, distributed 13 times per year throughout your local area.
  • Showcase your property in Coldwell Banker's Previews Exceptional Florida Properties Magazine, available on newsstands in 34 states and direct mailed statewide to 75,000 property owners with assessed values above $500,000 as well as to Executives, Celebrities, Sports Figures, America's Wealthiest People and Coldwell Banker offices throughout the United States.
  • Place an ad for your property in the du Pont Registry, available on newsstands in all 50 states and 54 countries, with a circulation of 111,000 including Professional Athletes, Celebrities, Fortune 500 and Forbes 400 Executives, Airline Shuttle Programs and the Fort Lauderdale Boat Show.
  • Hold a Broker's Open House to assure maximum exposure to the area's finest Realtors.
  • Create market activity for your property through advertising via Proprietary Magazines, Closed-Circuit Television and/ or Broadcast Media, reaching upscale resort guests, cruise and airline passengers.
  • Attract more homebuyers through Television and National Direct Advertising ... providing name recognition and high level exposure of Coldwell Banker Previews International.
  • Expose your Previews listing to more than 6000 Previews International Property Specialists throughout the United States, via Coldwell Banker's Networking Events and proprietary Intranet Websites.
  • Gain the inside tract to affluent prospects from around the globe, through our exclusive Previews Property Specialists Network, including 231 International Coldwell Banker Affiliate Offices in 35 countries.
  • Create more buyers for your property through our International Network of more than 3,400 offices and 93,000 sales professionals.
  • Secure prospective purchasers for your property through Coldwell Banker Previews affiliation with Cendant Mobility Services, the largest Relocation Network in the world, handling 70% of the Fortune 500 Company moves and 50% of it's National Relocations.
  • Make your property available to all members of the Referral Network International (RNI), another of Coldwell Banker's Premier prospect generating venues.
  • Create prospect awareness for your property through one of the largest Broker Referral Networks in North America, generating over 125,000 referrals each year.
  • Register your property information on the Previews International registry for Exceptional Properties, providing access to the International Real Estate Federation's (FIABCI) worldwide Resident Specialist Membership.
  • Network with other Realtor's on a daily basis
  • Present your property to past, present and future Coldwell Banker Previews prospects interested in your type of property, area or price range.
  • Assure continuous effort to promote and market your property.
  • Keep you informed regarding showings, inquiries, advertising and overall activity.
  • Handle all inquiries and showings personally, providing the best opportunity for a sale.

* Previews Marketing Plan subject to properties valued and listed for sale at $750,000 and higher.

It is Coldwell Banker Preview International's goal to provide each of the above services for every Listing. However, this may not always be possible or feasible due to time constraints, market conditions, advertising deadlines, media availability and marketing term.